In the new digital world, businesses are discovering platforms that offer them a whole new way of marketing products. This includes the ability to find audiences that fit the exact demographic that is needed to sell the service. There are now many networking platforms available on the internet that can be used to market a business. It has now been found that social networking sites such as Facebook, Google+ and Twitter enhance the sales of a company. In this piece we will take a look at the most popular social networking sites that are currently available and will outline the pros and cons for each site when using them for business marketing.
Facebook is currently the most popular social networking platform and can be used to connect between friends and family as well as business clients. It can also be used to find brands and topics of interest, thanks to its focus on the ability to post media and data that can appeal to others within a network. It is also one of the most popular platforms and has the highest number of users.
LinkedIn a similar site to Facebook, but focuses on a business orientated network. It is a great place to network with other business sectors that deal in the same set of services. However, it is one of the more professional networking sites and will not appeal to the wider audience.
Twitter is another social platform that has benefits that Facebook lacks. Twitter is more focused than Facebook and is designed for smaller, less formal posts. This is an advantage as it focuses information and makes it more digestible by its audience.
Google+ is a relatively new platform and has yet to show its full potential as an effective website for business marketing. However, as the platform becomes more popular, the ability to use it as an effective tool when marketing is increasing.
YouTube is a platform that allows users to upload videos. However, it is the second most popular social networking site, after Facebook. Video content is a powerful tool for businesses. Whether it becomes viral or is simply listed on Google, the visual medium is very effective in attracting customers.
Pinterest And Instagram
Pinterest and Instagram are two more networking sites that focus their media output in imagery. This is great for businesses that with to show their products and services via images. These networking sites are simple and effective and allow followers to comment on images and re-blog them on their own profile.
It is usually best to pick one networking platform and to stick to that one. Although Facebook is one of the most popular networks, it may not be the best for a business. It can be worth checking what your main competitors are using as their networking platform, as this will give you a good idea of where you may find individuals that will buy into your service and purchase your products.