The Personification Of Newspaper In The Information Giving Process


Being the oldest form of mass communication, newspapers have enjoyed a high rapport among their readers during all these years since they have introduced in this society. Newspapers have always played a critical role in spreading awareness, educating and informing people on a larger scale on various public concerned issues and matters. However, after the introduction of advanced technology, digital mediums to a larger extent have replaced the importance of newspapers in being the major source of news and information among these technology driven people. Newspaper being the tradition information medium is certainly losing its charm dramatically among the people in creating awareness and news dissemination process.

There was a time when newspapers used to play a vital role in bringing people together to communicate and motivate people in the decision-making process so that they can serve towards the country’s democratic process. However, these days all these digital information sources present their news in a way to create sensationalism instead of being informative or educative. They are just meant to cater visibility with the degraded content quality instead of informing the public. Moreover mediums like internet only provide information on the major issues, hence the less important issues which can be most important for a certain groups or communities tends to be ignored by them. Further, they ignore the news requirements of various local areas of Austin where these technologies are not also easily accessible. Thus, the newspapers which is the traditional source of information serves best to their requirements of news and information.

Therefore, Austin has their own newspapers publication also know as the community publication where they provide news surrounding the information needs of Austin communities. These community newspapers provide Austin news keeping the news requirement of Austin people in mind on several local issues which are not generally covered by publications operating on larger scale. These newspapers serves best option where the Austin communities can effectively fulfill their information needs and can secure their involvement in their democracy process and the other important issues which need their opinions.

The communities based Austin news helps their readers in involving with the latest activities in their vicinity and also inform them on whereabouts of various places in their area like the market place, Austin restaurants and movie halls, latest sales offers and also update them on various development related issues in their particular area. They satisfy their news and information need so that they can get to know better and also participate in the development of their area.

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