iQIYI Unveils New Logo in Celebration of 12th Anniversary, Deepening Commitment to Technology and Innovation

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BEIJING, April 22, 2022 /PRNewswire/ — iQIYI, an revolutionary sector-foremost on-line amusement services in China, unveiled a new symbol as it celebrates its 12th anniversary on Apr. 22, reaffirming its dedication to unleashing innovation and delivering excellent information and superior person knowledge.

Founded in 2010, iQIYI was outlined on NASDAQ on Mar. 29, 2018 as “IQ.” In the course of the many years, iQIYI has crafted a world popularity all around its superb material excellent, excellent user encounter, and modern organization designs, all of which are underpinned by the firm’s powerful motivation to technological innovation. Regarded as the foremost energy in China’s on the web video clip market, iQIYI spearheads the expansion and transformation of the amusement small business ecosystem by introducing a diversified IP ecosystem and providing sector-foremost innovation on film and television industrialization.

“The total landscape for Chinese extended-form video clip industry is getting into a new chapter,” iQIYI Founder and CEO GONG Yu mentioned for the duration of the company’s 2021 Q4 Earnings Phone, incorporating that “All people in just the marketplace is now having a a lot more balanced solution that effects in bigger organization efficiency, profitability and positive social impacts. These alterations are beneficial, and will deliver the whole industry to attain sustainable development in the prolonged expression.”

As iQIYI moves into the following chapter of improvement, the new brand forgoes the border that boxed the previous brand. The business thinks that enjoyment inspires the viewers by presenting boundary-breaking imaginative considering, and that the essence of technology and artwork is also to break conventions and thrust boundaries. iQIYI’s lots of achievements in the previous yrs, including the introduction of theater manner, multi-monitor conversation, and virtual fact, all converse to the company’s motivation to introducing improvements and new choices to users’ life.

Adopting a visually a lot more streamlined font, the new symbol also signifies the firm’s concentrated perseverance to marrying human ingenuity with technologies. In conditions of shade, the vivid, lighter environmentally friendly of the new symbol communicates a youthful power and demonstrates iQIYI’s strengthened ambition and excitement for the upcoming as the enterprise stands ready to usher in the future chapter together with its consumers.

Speak to: iQIYI Press, [email protected]

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