October 22, 2021

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Competitors to persuade youth vaccinations introduced by 4 Alberta universities

3 min read

Four Alberta universities are hoping a new competition will aid get a lot more young persons vaccinated.

Concordia College of Edmonton, the University of Lethbridge, NorQuest Faculty, and MacEwan University are all asking post-secondary pupils throughout the province to develop media encouraging their peers to get vaccinated through facts and creativeness.

Five money prizes will be provided out to winners, ranging from $200 to $1,000. Submissions can be just about anything from a TikTok to an infographic but really should be produced with social media in mind. 

“It can be just one matter for us as professors, it really is one point for specialists to be talking to pupils,” claimed Cecelia Bukutu, director of public well being at Concordia.

“But what genuinely resonates with pupils is when other college students communicate to them, their peers. They are a lot more probably to have faith in their peers than any other team of men and women.”

The projects will be truth-checked by faculty ahead of being posted to the universities’ social media accounts. 

Vaccine hesitancy

Bukutu said she done a smaller survey of about 500 learners from numerous institutions across the province, tempering that it would not be representative of the complete province.

It found that 23 for each cent of pupils ended up uncertain or will not get the vaccine when 34 for each cent are doubtful or imagine the vaccine to be unsafe. Of those surveyed, 24 for each cent did not understand COVID-19 as a considerable danger or chance thanks to their age and a absence of underlying health and fitness concerns.

Individuals aged 15 to 19 in Alberta are 58.4 per cent completely vaccinated, in accordance to Alberta Health. For the 20 to 24 age group, that range is even lower at 53.9 per cent. 

Bukutu said she understood she had to do something and created the vaccination marketing campaign, created possible by a grant from the Public Health Agency of Canada.

She explained typically when persons do not want to get vaccinated it truly is mainly because they never have the correct information and facts or doubt the science.

“The thought behind the campaign is that your have peers, who have been vaccinated by themselves, who have seemed into the data, have established [something] for you to appear at,” Bukutu claimed.

“We hope that it conjures up, it informs, it encourages college students to go out there … and then ultimately get vaccinated.”

‘They are not anti-vaxxers’

Selina Kunadu-Yiadom assisted in producing the challenge as section of her function for an after degree in Environmental Public Wellness. 

Kunadu-Yiadom echoed Bukutu in expressing she hopes young older people will just take up the vaccine trigger many thanks to their peers. 

“Just one thing we are recognizing is folks do want to consider the vaccine. They are not anti-vaxxers, appropriate? Especially the youth,” she explained, incorporating that officers experienced unsuccessful to disseminate details successfully.

She pointed to shifting data about COVID-19 as the pandemic made. Shifting information about the AstraZeneca vaccine was a single case in point that could have contributed to thoughts of distrust, she reported.

Submissions have to be gained by Sept. 30.

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